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Market study of Auraria automated guideway transit system

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Title:
Market study of Auraria automated guideway transit system
Creator:
Peat, Marwick, Mitchell & Co.
Place of Publication:
Denver, CO
Publisher:
Auraria Higher Education Center
Publication Date:
Language:
English

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Auraria Library
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Auraria Library
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Copyright [name of copyright holder or Creator or Publisher as appropriate]. Permission granted to University of Colorado Denver to digitize and display this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.

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Full Text
PRESENTATION TO
AURARIA HIGHER EDUCATION CENTER
MARKET STUDY OF
AURARIA AUTOMATED GUIDEWAY TRANSIT SYSTEM
DECEMBER 12, 1983
^PEAT
MARWICK
Peat Marwick


PEAT MARWICK STUDY TEAM
• RAYMOND ELLIS - PRINCIPAL
• DANIEL DORNAN - MANAGER
• CAROL WERNER - MANAGER
• BETHANY BELL -
SURVEY SPECIALIST


KEY STUDY ISSUES
• CURRENT AURARIA CAMPUS PARKING FACILITIES ARE FULLY UTILIZED
• ALMOST 40 PERCENT OF AURARIA CAMPUS PARKING CAPACITY WILL BE ELIMINATED BY 1990
• DOWNTOWN DENVER PARKING WILL BECOME LESS ACCESSIBLE AS LOCAL REGIONAL ECONOMY REBOUNDS
« OCCASIONAL PARKING SHORTAGES OCCUR AT MAJOR ENTERTAINMENT FACILITIES SURROUNDING AURARIA CAMPUS
t ABOUT 5,000 PARKING SPACES ARE AVAILABLE AT SPORTS COMPLEX DURING THE WEEKDAYS
• PEAK PARKING DEMANDS AT SPORTS COMPLEX, AURARIA CAMPUS, AND DOWNTOWN DENVER OCCUR AT DIFFERENT TIMES .
Peat Marwick


CURRENT AURARIA CAMPUS PARKING LOTS


CURRENT PARKING LOTS DEACTIVATED
BY 1985 ON AURARIA CAMPUS


CURRENT PARKING LOTS DEACTIVATED
BY 1995 ON AURARIA CAMPUS


DENVER CENTRAL BUSINESS DISTRICT


.SX11D.Y_QB.JECT. IVES
• SURVEY AURARIA CARPUS AND DOWNTOWN DENVER PARKERS
• ASSESS FUTURE PARKING SUPPLY AND DEMAND
- AURARIA CAMPUS
- DOWNTOWN DENVER
• PROJECT DEMAND FOR AGT ALTERNATIVES AND ASSOCIATED PARKING FACILITIES
- 6 AGT ROUTE ALTERNATIVES
- 1985, 1995, 2005
• PROJECT GROSS USER REVENUES FOR AGT ALTERNATIVES AND ASSOCIATED PARKING FACILITIES
- 6 AGT ROUTE ALTERNATIVES
1985, 1995, 2005
Peat Marwick'


AGT SYSTEM CHARACTERISTICS
• ROUTE LENGTH; 6,000 - 12,000 FEET
• FREQUENCY; 5 MINUTES BETWEEN TRAINS
• TRAVEL SPEED; 15-20 I",PH
• VEHICLE CAPACITY; 10-20 SEATS
• USER COSTS (1983 DOLLARS);
- AURARIA STUDENTS AND EMPLOYEES - 75t PARK & RIDE (ROUND-TRIP)
- OTHERS - $2.00 PARK 8, RIDE (ROUND-TRIP)
• SYSTEM CAPACITY; 3,000 PASSENGERS PER HOUR
• NUMBER OF STATIONS; 2-A
Peat Marwick'


AGI ROUTE ALTERNATIVES
• SPORTS COMPLEX TO AURARIA CAMPUS
• SPORTS COMPLEX TO 16th & MARKET STREETS, VIA AURARIA CAMPUS
• SPORTS COMPLEX TO 16th & CALIFORNIA STREETS, VIA AURARIA CAMPUS AND PERFORMING ARTS CENTER
• SPORTS COMPLEX TO 16th & CALIFORNIA STREETS, VIA AURARIA CAMPUS
• SPORTS COMPLEX TO PERFORMING ARTS CENTER, VIA AURARIA CAMPUS
• SPORTS COMPLEX T0.16TH & BROADWAY, VIA AURARIA CAMPUS
Peat Marwick’


AURARIA
AUTOMATED GUIDEWAY TRANSIT SYSTEM ROUTE ALTERNATIVES STATION LOCATIONS


MJQPy agt market segments
• AURARIA STUDENTS AND EMPLOYEES
• DOWNTOWN DENVER EMPLOYEES
• TIVOLI PATRONS
• PERFORMING ARTS CENTER PATRONS
• MILE HIGH STADIUM PATRONS
• MCNICHOLS ARENA PATRONS
Peat Marwick'


£T1M_APP.RQACH
• USE EXISTING DATA TO MAXIMUM EXTENT POSSIBLE
• AURARIA ENROLLMENT PROJECTIONS - AHEC
• EMPLOYMENT PROJECTIONS - DRCOG
• TRAVEL CHARACTERISTICS - HIGHWAY DEPARTMENT AND DRCOG
• PARKING FACILITIES - FRAZER/AHEC/CITY OF DENVER/LEIGH, SCOTT & CLEARY
• PARKING CHARACTERISTICS - LEIGH, SCOTT & CLEARY
• FACILITY USAGE - AHEC/CITY OF DENVER/TIVOLI/DCPA/ALLRIGHT
• CONDUCT PARKING SURVEYS
0 AURARIA CAMPUS PARKING LOTS t SELECTED DOWNTOWN DENVER PARKING FACILITIES
0 PROJECT PARKING SUPPLY AND DEMAND
0 AURARIA CAMPUS 0 DOWNTOWN DENVER 0 SPORTS COMPLEX 0 PERFORMING ARTS CENTER 0 TIVOLI
Peat Marwick'


STUDY .APPROACH (Continued)
• PROJECT SYSTEM USAGE AND GROSS REVENUES
• AGT SYSTEM
• PARKING FACILITIES
• 1985, 1995, 2005
Peat Marwick'


â– BARKING, .CHOICE ALLOCATION RESULTS PERCENT-USING. AG.T. SYSTEM
AGT MARKET SEGMENT AURARIA STUDENTS AND EMPLOYEES 16th & MARKET STREETS COMMUTERS 16th & CALIFORNIA STREETS COMMUTERS PERFORMING ARTS CENTER COMMUTERS 16th & BROADWAY STREETS COMMUTERS PERFORMING ARTS CENTER NIGHT PATRONS
PARKER ALLOCATION PARKING _____MQULL________ SURVEYS
25-29%
AO%
26-32% 42%
24-27% 30%
10% 45%
Peat Marwick'


MAJOR STUDY FINDINGS
• AURARIA CAMPUS PARKING DEMAND WILL LIKELY EXCEED AVAILABLE CAPACITY BY 60 PERCENT BY 1990
• DOWNTOWN DENVER PARKING DEMAND WILL INCREASE AS THE LOCAL ECONOMY REBOUNDS, PRODUCING A GROWING SHORTAGE OF ACCESSIBLE OFF-STREET PARKING
• AGT SYSTEM MARKET POTENTIAL RANGES FROM 2 TO 8 MILLION ANNUAL RIDERS, OR 1,000 TO 3,200 PEAK HOUR RIDERS
• 16th & CALIFORNIA STREETS STATION MAXIMIZES AGT RIDERSHIP POTENTIAL
• PERFORMING ARTS CENTER STATION GENERATES SIGNIFICANT DOWNTOWN AGT RIDERSHIP POTENTIAL
• PRIMARY AGT SYSTEM RIDERS ARE - DOWNTOWN DENVER EMPLOYEES (56%)
- AURARIA STUDENTS & EMPLOYEES (16%)
- TIVOLI PATRONS (10%)
- MILE HIGH STADIUM PATRONS ( 8%)
FOR MAXIMUM RIDERSHIP ROUTE BY 2005
Peat Marwick'


ro —l
o CO CO
o CO 00
cn CXI CXI
!â–¡
MILLIONS OF AGT RIDERS
o
to
â– b
at
oo
o
Sports Complex to Auraria Campus
Sports Complex to 16th & Market Streets
Sports Complex to DCPA to 16th & California Streets
Sports Complex to 16th & California Streets
Sports Complex to DCPA
Sports Complex to 16th & Broadway Streets
o
IO
05
00
o
ANNUAL AGT RIDERSHIP BY ROUTE ALTERNATIVE


MAJOR STUDY FINDINGS (CONTINUED)
0 SPORTS COMPLEX PARKING POTENTIAL RANGES FROM 0,8 TO 2,5
MILLION ANNUAL VEHICLES, OR 2,100 TO 6,400 PEAK PERIOD VEHICLES
• 16th & CALIFORNIA STREETS STATION MAXIMIZES SPORTS COMPLEX PARKING POTENTIAL
0 PERFORMING ARTS CENTER STATION GENERATES SIGNIFICANT SPORTS COMPLEX PARKING POTENTIAL
0 PRIMARY SPORTS COMPLEX PARKING USERS ARE - DOWNTOWN DENVER EMPLOYEES
- AURARIA STUDENTS & EMPLOYEES
- TIVOLI PATRONS
FOR MAXIMUM USAGE ROUTE BY 2005
(68%) (25%) ( 6%)
Peat Marwick'


O CO CO
O CO 00
cn «i wi
MILLIONS OF VEHICLES PARKED
o
M
U
Sports Complex To Auraria Campus
Sports Complex to 16th & Market Streets
Sports Complex to DCPA to 16th & California Streets
Sports Complex to 16th & California Streets
Sports Complex to DCPA
Sports Complex to 16th & Broadway Streets
ANNUAL SPORTS COMPLEX PARKING USAGE BY AGT RIDERS BY ROUTE ALTERNATIVE


STUDY CONCLUSIONS
• CURRENT CONDITIONS WOULD NOT JUSTIFY AGT SYSTEM
• SIGNIFICANT AGT MARKET POTENTIAL REQUIRES DOWNTOWN DENVER STATION AND RAPID RECOVERY OF DENVER ECONOMY
• T6TH & CALIFORNIA STREETS AREA PRODUCES HIGHEST ECONOMIC ACTIVITY LEVEL AND AGT MARKET POTENTIAL
• PERFORMING ARTS CENTER OFFERS NEXT HIGHEST AGT MARKET POTENTIAL WITH A SHORTER ROUTE
• STUDY RESULTS INDICATE MARKET POTENTIAL, NOT ECONOMIC FEASIBILITY
• AGT SYSTEM WOULD SERVE CERTAIN SPECIFIC TRAVEL MARKETS; IT IS NOT A PANACEA FOR DENVER'S URBAN TRANSPORTATION PROBLEMS
• AGT SYSTEM SHOULD BE PART OF INTEGRATED SYSTEM OF TRANSPORTATION SERVICES AND FACILITIES
Peat Marwick'


Full Text

PAGE 1

• ' PRESENTATION TO AURARIA HIGHER EDUCATION CENTER MARKET STUDY OF AURARIA AUTOMATED GUIDDIAY TRANSIT SYSTEM DECEMBER 121 1983 r::IPEAT I C!l MARWICK

PAGE 2

PEAT MARWICK STUDY TEAM 1 RAYMOND ELLIS PRINCIPAL • DANIEL DORNAN -MANAGER • CAROL WERNER -MANAGER 1 BETHANY BELL SURVEY SPECIALIST

PAGE 3

KEY STUDY ISSUES • CURRENT AURARIA CAMPUS PARKING FACILITIES ARE FULLY UTILIZED 1 ALMOST 40 PERCENT OF AURARIA CAf1PUS PARKING CAPACITY WILL BE ELIMINATED BY 1990 1 DOWNTOWN DENVER PARKING WILL BECOME LESS ACCESSIBLE AS LOCAL REGIONAL ECONOMY REBOUNDS 1 OCCASIONAL PARKING SHORTAGES OCCUR AT MAJOR ENTERTAINMENT FACILITIES SURROUNDING AURARIA • ABOUT 5}000 PARKING SPACES ARE AVAILABLE AT SPORTS COMPLEX DURING THE WEEKDAYS 1 PEAK PARKING DEMANDS AT SPORTS COMPLEX} AURARIA CAMPUS} AND DOWNTOWN DENVER OCCUR AT DIFFERENT TIMES.

PAGE 4

CURRENT AURARIA CAMPUS P ARK.ING LOTS

PAGE 5

CURRENT PARKING LOTS DEACTIVATED BY 1985 ON AURARIA CAMPUS AURAR lA HIGHER EDUCATION CENTER Parking Iota deactivated by 1995

PAGE 6

CURRENT PARKING LOTS DEACTIVATED BY 1995 ON AURARIA CAMPUS AURARIA HIGHER EDUCATION CENTER .IIULDINGS CWALKWAVS C STREETS 6 MAKto1G

PAGE 7

DENVER CENTRAL BUSINESS DISTRICT soc o -----

PAGE 8

STUDY OBJECTIVES • SURVEY AURARIA CAMPUS AND DOWNTOWN DENVER PARKERS • ASSESS FUTURE PARKING SUPPLY AND DEMAND -AURARIA CAMPUS DOWNTOWN DENVER • PROJECT DEMAND FOR AGT AND ASSOCIATED PARKING FACILITIES -6 AGT ROUTE ALTERNATIVES 1985, 1995, 2005 • PROJECT GROSS USER REVENUES FOR AGT ALTERNATIVES AND ASSOCIATED PARKING FACILITIES -6 AGT ROUTE ALTERNATIVES 1985, 1995, 2005

PAGE 9

AGT SYSTEM CHARACTERISTICS • ROUTE LENGTH: 6,000 12,000 FEET • FREQUENCY: 5 MINUTES BETWEEN TRAINS • TRAVEL SPEED: 15-20 MPH • VEHICLE CAPACITY: 10-20 SEATS 1 USER COSTS <1983 DOLLARS): -AURARIA STUDENTS AND EMPLOYEES -75 PARK & RIDE
PAGE 10

AGT ROUTE ALTERNATIVES • SPORTS COMPLEX TO AURARIA CAMPUS • SPORTS COMPLEX TO 16TH & MARKET STREETS) VIA AURARIA CAMPUS • SPORTS COMPLEX TO 16TH & CALIFORNIA STREETS) VIA AURARIA CAMPUS AND PERFORMING ARTS CENTER • SPORTS COMPLEX TO 16TH & CALIFORNIA STREETS) VIA AURARIA CAMPUS • SPORTS COMPLEX TO PERFORMING ARTS CENTER) VIA AURARIA CAMPUS • SPORTS COMPLEX T0.16TH & BROADWAY) VIA AURARIA CAMPUS

PAGE 11

38tlt AVE. • 0 . .. AURARIA AUTOMATED GUIDEWAY TRANSIT SYSTEM ROUTE ALTERNATIVES STATION LOCATIONS -• c . .. ; 0 10,_ AW I , 32nd AVE. J' till • Yl:, z 0 z 8th AVE. :.;: a: 0 )o CO\.PA& SCAU-+-----4-l•ue ----AGTROUTE • AGT STATION

PAGE 12

MAJOR AGT MARKET SEGMENTS • AURARIA STUDENTS AND EMPLOYEES • DOWNTOWN DENVER EMPLOYEES • TIVOLI PATRONS • PERFORMING ARTS CENTER PATRONS • MILE HIGH STADIUM PATRONS • MCNICHOLS ARENA PATRONS

PAGE 13

STUDY APPROACH • USE EXISTING DATA TO MAXIMUM EXTENT POSSIBLE 1 AURARI.A ENROLU1ENT PROJECTIONS AHEC 1 EMPLOYMENT PROJECTIONS DRCOG 1 TRAVEL CHARACTERISTICS HIGHWAY DEPARTMENT AND DRCOG 1 PARKING FACILITIES FRAZER/AHEC/CITY OF DENVER/LEIGH) SCOTT & CLEARY 1 PARKING CHARACTERISTICS -LEIGH) SCOTT & CLEARY 1 FACILITY USAGE AHEC/CITY OF DENVER/TIVOLI/DCPA/ALLRIGHT 1 CONDUCT PARKING SURVEYS 1 AURARIA CAMPUS PARKING LOTS 1 SELECTED DOWNTOWN DENVER PARKING FACILITIES 1 PROJECT PARKING SUPPLY AND DEr1AND 1 AURARIA CAMPUS 1 DOWNTOWN DENVER 1 SPORTS CGr1PLEX 1 PERFORMING ARTS CENTER 1 TIVOLI

PAGE 14

STUDY APPROACH (CoNTINUED) 1 PROJECT SYSTEM USAGE AND GROSS REVENUES 1 AGT SYSTEf1 1 PARKING FACILITIES • 1985) 1995) 2005

PAGE 15

PARKING CHOICE ALLOCATION RESULTS PERCENT USING AGT SYSTEM PARKER ALLOCATION PARKING AGT MARKET SEGMENT MODEL SURVEYS 56% UJ v L19f' 0-6% 38% AURARIA STUDENTS AND EMPLOYEES 16TH & MARKET STREETS COMMUTERS 16TH & CALIFORNIA STREETS 25-29% 40% PERFORMING ARTS CENTER COMMUTERS 26-32% 42% 16TH & BROADWAY STREETS COMMUTERS 24-27% 30% PERFORMING ARTS CENTER NIGHT PATRONS 10% 45%

PAGE 16

MAJOR STUDY FINDINGS • AURARIA PARKING HILL LIKELY EXCEED AVAILABLE CAPACITY BY 60 PERCENT BY 1990 1 DOWNTOWN DENVER PARKING WILL INCREASE AS THE LOCAL ECONOMY REBOUNDS) PRODUCING A SHORTAGE OF ACCESSIBLE OFF-STREET PARKING • AGT SYSTEM MARKET POTENTIAL RANGES FROM 2 TO 8 MILLION ANNUAL RIDERS) OR 1)000 TO 3)200 PEAK HOUR RIDERS 1 16TH & CALIFORNIA STREETS STATION AGT RIDERSHIP POTENTIAL 1 PERFORMING ARTS CENTER STATION GENERATES SIGNIFICANT DOWNTOWN AGT RIDERSHIP POTENTIAL 1 PRir1ARY AGT SYSTEM RIDERS ARE DENVER EMPLOYEES (56%) -AURARIA STUDENTS & EMPLOYEES (16%) TIVOLI PATRONS (JO%) -MILE HIGH STADIUM PATRONS < 8%) FOR MAXIMUM RIDERSHIP ROUTE BY 2005

PAGE 17

N _. _. 0 co co 0 co = U'l U'l U'l liD Sports Complex to Auraria Campus Sports Complex to 16th & Market Streets Sports Complex to DCPA to 16th & California Streets Sports Complex to 16th & California Streets Sports Complex to DCPA Sports Complex to 16th & Broadway Streets 0 IIIII I 5E 0 N I II :::: 3: ::E I N MILLIONS OF AGT RIDERS .ca en I I II II m . I _L_ __ I -.ca en = I I = _. 0 I I ..... 0 > 2 2 > t'"' > Q := s f'!l := r:ll = ":: = < := 0 s f'!l > f'!l := 2 < f'!l

PAGE 18

MAJOR STUDY FINDINGS (CONTINUED> 1 SPORTS COMPLEX PARKING POTENTIAL RANGES FROM 0.8 TO 2.5 MILLION ANNUAL VEHICLESJ OR 2Jl00 TO 6J400 PEAK PERIOD VEHICLES 1 16TH & CALIFORNIA STREETS STATION MAXIMIZES SPORTS COMPLEX PARKING POTENTIAL • PERFORMING ARTS CENTER STATION GENERATES SIGNIFICANT SPORTS COMPLEX PARKING POTENTIAL 1 PRIMARY SPORTS COMPLEX PARKING USERS ARE DOWNTOWN DENVER EMPLOYEES C68%2 -AURARIA StUDENTS & EMPLOYEES (25%) TIVOLI PATRONS C 6%) FOR f1AXH1UM USAGE ROUTE BY 2005

PAGE 19

0 w ::..:: a: ct a.. (/) w _J 0 :I: w > u. 0 (/) z 0 ::::; _J 19850 2005 3 2 1 0 r-= ""' ""' t:::: I )( CD 0. E 0-u:vll) 0.0 f/Jt-0 ANNUAL SPORTS COMPLEX PARKING USAGE BY AGT RIDERS BY ROUTE ALT E RNATIVE t--::::-::c L:=W{', --)( CD 0. E 0 Oct 11)0.. 1:0 00 o.o (/)-3 -2 I -1 w 0

PAGE 20

STUDY CONCLUSIONS t CURRENT CONDITIONS WOULD NOT JUSTIFY AGT SYSTEM t SIGNIFICANT AGT MARKET POTENTIAL REQUIRES DOWNTOWN DENVER STATION AND RAPID RECOVERY OF DENVER ECONOMY t 16TH & CALIFORNIA STREETS AREA PRODUCES HIGHEST ECONOMIC ACTIVITY LEVEL AND AGT MARKET POTENTIAL t PERFORMING ARTS CENTER OFFERS NEXT HIGHEST AGT MARKET POTENTIAL WITH A SHORTER ROUTE t STUDY RESULTS INDICATE MARKET POTENTIAL) NOT ECONOMIC FEASIBILITY t AGT SYSTEM .WOULD SERVE CERTAIN SPECIFIC TRAVEL MARKETS; IT IS NOT A PANACEA FOR DENVER'S URBAN TRANSPORTATION PROBLEMS t AGT SYSTEM SHOULD BE PART OF INTEGRATED SYSTEr1 OF TRANSPORTATION SERVICES AND FACILITIES