Material Information

Marketing your library through podcasting
Series Title:
CU Libraries Summit 2020
Locy, Mark
Woodcock, Claire
Place of Publication:
Boulder, CO
University of Colorado
Publication Date:


In 2019, 44% of Americans between the ages of 18 and 34 were listening to podcasts, these days it seems like there is a podcast for everything. Podcasting is an accessible way to reach our community where they are. Last year, the Libraries produced its first season of CU at the Libraries, a podcast where information becomes knowledge through storytelling. In this podcast, the Libraries seeks to highlight and share the story behind the innovative work produced by CU Boulder students, faculty, and staff. Episodes of the award-nominated podcast have since been played 2000+ times, maintained 5-star rating on Apple Podcasts, and garnered praise from our campus community, state and from library enthusiasts nationwide. In this presentation we’ll cover the foundations of how to create your own podcast for your library.

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University of Colorado Denver
Holding Location:
Auraria Library
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Copyright [name of copyright holder or Creator or Publisher as appropriate]. Permission granted to University of Colorado Denver to digitize and display this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.

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Auraria Library
University of Colorado Denver


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Marketing Your Library Through Podcasting Mark Locy and Claire Woodcock University of Colorado Boulder Libraries CU Libraries Summit Innovative Practices Showcase Wednesday, May 27, 2020 Slide 1: Photo by Joanna Kosinska on Unsplash


Learning Goals • About CU at the Libraries • Create a Podcast Crash Course • Marketing Your Podcast


We love nearing rrom pod t lisle!l8rs 1 Nel s BJ 11

I Timeline CU at the Libraries Spring 2017: Discussions around the problem/potential Fall 2017: Application for Libraries funds Fall 2018: Purchasing of the Equipment Spring 2019: Planning our content calendar Summer/Fall 2019: Recording & editing interviews September 23, 2019: Launch Photo by Icons8 Team on Unsplash


Audiences In 2019, 88 million people listened to a podcast 40% of listeners are between the ages of 12 and 24 39% of listeners are between the ages of 25 and 54 (Photo/Mark Locy)


,, ( • 1 THE KITCHEN CABINET ' Types of Podcasts Storytelling (Nonfiction) Storytelling (Fiction) Two-way Interview Panel Discussion Hybrid Repurposed Content Solo Commentary Image Sources: Apple Podcasts


Scriptwriting Tone: Who is your intended audience? Conversational Personality Scriptwriting: Write how you speak! Active voice Contractions Rhythm Imagery Sound Filler words Long sentences *Don’t forget to read your script out loud!


DIY Workspaces Sound treating vs. sound proofing your space Pick smallspaces with soft surfaces Ex. Recording box, walk in closet, blanketfort,rooms with carpet Avoid spaces with echo,reverb, humming noises Ex. Bathrooms,heaters/air conditioners, refrigerators, reflective surfaces (tabletops,mirrors,windows) Kojo Nnamdi/WAMU Ira Glass/Twitter University Libraries/Flickr


Equipment Beginner Smartphone iPhone App: Voice Recorder & Audio Editor External mic: Zoom iQ6 Stereo X/Y Microphone for iOS External mic: Saramonic Directional Shotgun Mic Android App: Voice Recorder External mic: Saramonic Directional Shotgun Mic Handheld Recorders Zoom H2n Digital Audio Recorder Transcend 32GB SDHC Class 10 Memory Card Sony MDR 7506 Headphones Advanced Rode NT1 A Large diaphragm Condenser Microphone Samson PS05 Microphone Pop Filter Focusrite Scarlett 6i6 | USB 2.0 Audio Interface Behringer Microamp HA400 Headphone Amplifier LyxPro VRI 10 Sound Absorbing Shield Hosa CMS 103 3.5 mm TRS to 1/4 inch TRS Stereo Interconnect Cable, 3 feet LyxPro DKS 1 Desktop Microphone Desk Stand ( Photos/Sweetwater)


Remote Interview Recording Zencastr, Cleanfeed (studio quality) Tape sync (see equipment slide) Video telecomm: Zoom, Skype Phone: TapeACall (iPhone app) Digital Audio Workspace Editing software used to produce a podcast Free: Audacity Hindenburg Reaper Professional options: Adobe Audition (What we use) Pro Tools Logic Oleg Pliasunov, Unsplash


Editing Cut: Long pauses Umms, ahs, etc. Rambles, babbles, overlong thoughts Edit to: Add structure Increase coherence Make your podcast easy listening Photo by Farzad Nazifi on Unsplash


Photo by Yana Nikulina on Unsplash Promotion Rate Review Subscribe Share Photo by Yana Nikulina on Unsplash


Questions Photo by Camylla Battani on Unsplash


Bibliography “Podcasting for Beginners ” -University Libraries, CRDDS Workshop “ Starting Your Podcast: A Guide for Students ” -NPR “ The ear training guide for audio producers ” -NPR Trainings “ How to Make a DIY Podcast Recording Booth ” -Sonics Podcast “ The Ultimate Guide to Remote Recording From Home ” -PRX “ How to Write a Podcast Script: 3 Examples ” -Buzzsprout “ 6 Popular Podcast Formats: Which One is Right for You? ” -CoverKit DAW tutorials -LinkedIn Learning Photos Slide 1: Photo by Joanna Kosinska on Unsplash Slide 2: Photo by Peter Gargiulo on Unsplash Slide 3: Image by Andrew Violet Slide 4: Image by University Libraries Slide 5: Photo by Icons8 Team on Unsplash Slide 6: Photo by Mark Locy Slide 7: Images from Apple Podcasts Slide 8: Image The Good Place Slide 9: Kojo Nnamdi, WAMU; Ira Glass/Twitter; University Libraries Slide 10: Images from the University Libraries Slide 11: Photo by Farzad Nazifi on Unsplash Slide 12 Image by Gal Shir , Photo by Gabriel Crismariu on Unsplash Slide 13: Photo by Yana Nikulina on Unsplash Slide 14: Photo by Camylla Battani on Unsplash