- Permanent Link:
- The Continuation of the commercialization of intimate life and the abduction of feminism : Arlie Russell Hochschild's study of women's advice books two decades later
- Worrell, Heather ( Author, Primary )
Scull, Maren T. ( Faculty mentor )
- Place of Publication:
- Denver, CO
- University of Colorado Denver
- Publication Date:
- Physical Description:
- Conference poster
- This research project explores the current trends surrounding feminism and its ideals by performing a content analysis of bestselling womenâ€™s advice books from the last five years. The trends that have been discovered in this content analysis have been compared against those from the seminal study completed two decades ago, in order to identify changing attitudes in the United States. The seminal study was conducted by sociologist Arlie Russell Hochschild who posited that feminism was experiencing a cultural â€œcoolingâ€. This cooling was characterized by previous advice encouraging women to manage their own needs and assimilate to the male rules of love, much like those followed by the middle class men of the 1950s. This response by women is suggested to have undermined the main core value of feminism, like gender equality, by forcing women to change themselves quickly while their male counterparts have made extremely slow progress towards balancing the scales. We have seen this same ideology abduction when capitalism was incorporated with the values of Protestantism at the turn of the 20th Century. This research looks at the current state of feminism and the cultural cooling identified by Hochschild by completing the same content analysis, but with artifacts from recent history. Magnified moments from the book, or moments that carry the theme and can be felt in its entirety, were coded and analyzed in the same manner as the seminal study in order to identify the goal ideology and compare both snapshots in time.
- Collected for University of Curacao's Institutional Repository by the UFIR Self-Submittal tool. Submitted by Matthew Mariner.